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02/17/2025
Article
Music’s creator economy: Participation, platforms and prompt-digging

Mulligan stresses that he is not belittling the concerns that the music industry has over AI, training and rights issues, but he also thinks that the next wave of musicians will use this technology in magpie-esque ways to create new music from existing components. This is based on his personal experience using the Moises tool to pull apart Dire Straits track ‘Sultans of Swing’ into its componentparts.

“Instead, you might say: okay, I’m doing it with Moises. I really like the piano on that piece, so I’m going to take that, listen to it, then drop that into an AI tool and change the instrumentation and change the notes,” he says.

The tool that sparked these thoughts, Moises, is the work of a Brazilian startup, and is a mobile-first tool. Mulligan thinks that is no coincidence, because phones are the music-making tool that the most people will have access to in the ‘Global South’ (a term with various definitions, but broadly speaking it’s anywhere outside Europe and North America.)

“If you’ve got something like Moises, you don’t need a computer. Anybody with a phone can make music. And [previously] we’ve only been using a fraction of the creative potential in those Global South regions, because they still need a computer,” he says.